Blogging on a Budget


One of the reasons why I was hesitant about starting a blog was that I didn’t own a good camera. I’ll admit it – my posts and photos that I published when I first started my blog almost a year ago were pretty . . . bleh. My posts weren’t very engaging, and my photos were too dark, and over-filtered. I chose a theme and added a background that had wayy too much going on. But, I had to make these mistakes to get where I am today, and trust me, I am still learning. That said, I want to share a few tips with you guys that have definitely helped me improve my writing, photos, and overall blog style.

  1. Basic is better – as far as the look and feel of a blog, I think that a crisp, white background is the way to go. I also cannot stress how happy I am that I found a logo designer on Etsy; you don’t have to pay an arm and a leg for a pretty logo to feature at the top of your site [and use for all social media pages]. If you are just starting out, I would suggest building a free site at, and, once you have more of a following, consider switching over to a self-hosted blog at You’ll find that you will get more traction at first with since your posts will be featured on the wordpress feed.
  2. Paper is your friend – I’ve had a lot of people ask me what I use for my background for blog/instagram photos and I am sure they are surprised when I respond by saying – white paper! Yes, white paper is your best friend when it comes to taking simple, chic photos that really showcase the product you are photographing. BUT – be sure that you crop the photo so that no one can tell what surface you are using.
  3. You don’t need a fancy camera – at first, at least. I think that I have been able to take pretty decent photos using my trusty iPhone with the help of three incredible apps, and a lot of light – natural, or artificial [a Canon is on my birthday wish list]. I use VSCOcam to take photos on my iPhone – this app is great for focusing in on an object, and for increasing exposure if natural lighting isn’t working with you on a particular day. Next, I use Afterlight to crop photos, and put a filter on photos I post on Instagram [Glacier]. Finally, to get my photos Instagram-ready I use Squareready.
  4. Shop your stash – if I am having trouble thinking of blog post ideas, I’ll have a look through my entire collection, and something always comes to mind. This is another great way to incorporate products you already have into a “get the look” type of post.
  5. Mix it up! – I’m finding that my favorite blogs incorporate all types of posts – ones on beauty, fashion, food, and posts that have more of a narrative feel [check out this incredible “My Thoughts On” post from Kris of The Chic Wife]. When I am having trouble thinking of beauty-related topics, I’ll post about a drink or meal that I’m loving, or my favorite accessories at theΒ time.


  1. July 24, 2014 / 2:14 am

    Love this post Sarah! I can really relate to this as I do some of the same! πŸ™‚

  2. July 24, 2014 / 2:24 am

    Such a wonderful article! I recently launched my first blog this week and I’m so excited for the endless possibilities this presents me. You’ve included so many helpful tips (will definitely be trying that paper hint for my next Insta post) that I can’t wait to apply to my future posts. It is inspiring to see a blog that started from the same origins as mine become as successful as you have.

  3. July 24, 2014 / 2:51 am

    Love this post. Great tip about white paper – your photos always look great!

  4. July 24, 2014 / 11:51 am

    Lovely post, really good tips here πŸ™‚

  5. July 24, 2014 / 12:06 pm

    This is so reassuring! I started my blog about 6 weeks ago and luckily have opted for the simple layout/logo (although may have to look into Etsy ones

  6. July 24, 2014 / 3:18 pm

    You are really so pretty. Btw, loved the post

  7. July 24, 2014 / 3:21 pm

    Yes! Your blog is exactly what I pictured in my mind when I said I wanted to start one of my own. Thank you for the advice πŸ™‚

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