One of the reasons why I was hesitant about starting a blog was that I didn’t own a good camera. I’ll admit it – my posts and photos that I published when I first started my blog almost a year ago were pretty . . . bleh. My posts weren’t very engaging, and my photos were too dark, and over-filtered. I chose a wordpress.org theme and added a background that had wayy too much going on. But, I had to make these mistakes to get where I am today, and trust me, I am still learning. That said, I want to share a few tips with you guys that have definitely helped me improve my writing, photos, and overall blog style.
- Basic is better – as far as the look and feel of a blog, I think that a crisp, white background is the way to go. I also cannot stress how happy I am that I found a logo designer on Etsy; you don’t have to pay an arm and a leg for a pretty logo to feature at the top of your site [and use for all social media pages]. If you are just starting out, I would suggest building a free site at wordpress.org, and, once you have more of a following, consider switching over to a self-hosted blog at wordpress.com. You’ll find that you will get more traction at first with wordpress.org since your posts will be featured on the wordpress feed.
- Paper is your friend – I’ve had a lot of people ask me what I use for my background for blog/instagram photos and I am sure they are surprised when I respond by saying – white paper! Yes, white paper is your best friend when it comes to taking simple, chic photos that really showcase the product you are photographing. BUT – be sure that you crop the photo so that no one can tell what surface you are using.
- You don’t need a fancy camera – at first, at least. I think that I have been able to take pretty decent photos using my trusty iPhone with the help of three incredible apps, and a lot of light – natural, or artificial [a Canon is on my birthday wish list]. I use VSCOcam to take photos on my iPhone – this app is great for focusing in on an object, and for increasing exposure if natural lighting isn’t working with you on a particular day. Next, I use Afterlight to crop photos, and put a filter on photos I post on Instagram [Glacier]. Finally, to get my photos Instagram-ready I use Squareready.
- Shop your stash – if I am having trouble thinking of blog post ideas, I’ll have a look through my entire collection, and something always comes to mind. This is another great way to incorporate products you already have into a “get the look” type of post.
- Mix it up! – I’m finding that my favorite blogs incorporate all types of posts – ones on beauty, fashion, food, and posts that have more of a narrative feel [check out this incredible “My Thoughts On” post from Kris of The Chic Wife]. When I am having trouble thinking of beauty-related topics, I’ll post about a drink or meal that I’m loving, or my favorite accessories at the time.